A solid web strategy considers everything — from how a visitor learns about your organization, finds your website, engages with its content, and then ultimately takes a step to a lasting relationship with you. We partner with you along the way to learn about how you want to be seen and heard and also how your website can make managing your organization and work most efficient.
Search Engine Optimization (SEO)
“Let me go Google that!” Let’s face it, search engines are how we get found on the web these days. Let our experts make sure that your website is structured correctly so that these engines understand what you're all about and rank your site effectively so that you are found. This is what those build-it-yourself tools won’t do for you.
Custom Content Structure
We understand that each organization has content unique to them. We can work with you to create custom content templates and structure so that management of your website is easy and consistent. This custom content is also leveraged in unique and engaging templates that visitors interact with. Let us do the heavy lifting for you.
Are you a business trying to connect with customers in your local area? Is Google doing the most it can to help you be found in that market? Let us help you make sure that your listings are accurate and reflect how you want to be seen so that you get in front of the right eyes.
A keyword map and plan focuses on ensuring your website is targeted toward words and phrases that have high search volume and that you can rank for competitively with others targeting that same phrase. Don’t continue to waste your time or money targeting generic words that the big boys are spending millions on already. Let us find specific phrases that lead to potential better conversion and where you can rank on the first page of search results.
The goal of any website is to connect with the right audience and get them to take the next step to building a lasting relationship with your organization. That is what conversion optimization is all about. We work with you to determine the micro-interactions that will help build trust with someone just learning about what you do so that they gain the confidence to take that next step. We can also provide consulting on ways to nurture and feed that relationship over time leading to referral or repeat business.