Social proof. You might not have heard of the term but you have probably been influenced by it. Maybe even today. What is Social Proof? “Simply put, social proof is the natural human tendency to imitate the behaviors of people around us, especially those people we respect — and those are the people who exert […]
It is almost impossible to scale website sales without building trust with online visitors. According to the Pew Research Center, about 58% of clients will check out your website before making a purchase or contacting you. That number jumps to 85% for B2B customers. That probably doesn’t surprise you, but where it gets interesting is […]
As websites are becoming more and more vital, DIY options such as Wix and SquareSpace are on the rise. At first, these may seem like great options. You get a template to build off of, they’re affordable, and they seem to do half the work for you. But the truth is, DIY website options have […]
So you’ve spent the time and money to create a website and now you’re just waiting for those results that were promised….except you’re not getting them. So what went wrong? Truth be told, it’s tough not to think about your own likes and dislikes when creating a site. But putting your preferences first can be […]
When starting work on a website, you may have an idea in your head as to how you’d like the site to look — but actually curating the content to make that vision come to life can be a little intimidating. Choosing the right colors, photos, and fonts is exciting, and definitely important. But there’s […]
Newsletters are an amazing tool for marketing and building relationships. I’m personally using a newsletter for one of my side projects, HomeSpot HQ, to help build a recurring user base that will continue to grow over time. And while I’d love to talk more about the art of designing a newsletter, this article is aimed […]