Strategy

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Privacy Policy and Terms of Service, do I need them?

Have you ever seen those little footnotes at the bottom of a website that highlight ‘Privacy Policy’ or ‘Terms of Use’ and ever wondered to yourself…what are those are all about? If you’re anything like me, you’ve probably just looked right past them and never given them much thought. “Just more legal mumbo, in a …

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Negative Social Proof: Pitfalls to Avoid on Your Website

Social proof is a method often used to build trust with website visitors. You see it everywhere online in the form of reviews, testimonials, endorsements, impressive social media statistics, and more. It’s based on our tendency to trust and want to emulate the positive experiences we see others having.  Used smartly, social proof can directly …

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Building website visitor trust with testimonials

A Practical Guide On How To Build Trust With Website Visitors

It is almost impossible to scale website sales without building trust with online visitors. According to the Pew Research Center, about 58% of clients will check out your website before making a purchase or contacting you. That number jumps to 85% for B2B customers. That probably doesn’t surprise you, but where it gets interesting is …

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