Strategy

Learning how to create well-optimized frequently asked questions (FAQs) is a great way to get more search engine traffic for your website. Unlike blog posts, which tend to be very time-consuming, a great FAQ can be created in a matter of minutes. While the main purpose of a great FAQ page is to provide a […]

In a day and age of short attention spans and jam packed schedules, it is becoming harder and harder to catch the attention of our customers. The ability to quickly and effectively answer your customer’s ‘why should I care what you have to say‘ question can be the difference between a successful sale or a

Have you ever seen those little footnotes at the bottom of a website that highlight ‘Privacy Policy’ or ‘Terms of Use’ and ever wondered to yourself…what are those are all about? If you’re anything like me, you’ve probably just looked right past them and never given them much thought. “Just more legal mumbo, in a

Social proof is a method often used to build trust with website visitors. You see it everywhere online in the form of reviews, testimonials, endorsements, impressive social media statistics, and more. It’s based on our tendency to trust and want to emulate the positive experiences we see others having.  Used smartly, social proof can directly

Social proof. You might not have heard of the term but you have probably been influenced by it. Maybe even today.  What is Social Proof? “Simply put, social proof is the natural human tendency to imitate the behaviors of people around us, especially those people we respect — and those are the people who exert