Posts
It’s no secret that today’s cell phones are powerhouses when it comes to taking photos. With each new phone model comes increased camera capabilities. Phone cameras are even capable of producing photos with decent enough quality to be displayed on websites (although DSLR cameras still far surpass these). However, there’s more to it than simply […]
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The digital marketing industry often talks about social proof and search engine optimization in two different conversations. However, they can be great allies when combined. Google is paying more attention to how visitors interact and engage with search results and content. Social proof can give you leg up when a user is weighing the choice […]
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Social proof is a method often used to build trust with website visitors. You see it everywhere online in the form of reviews, testimonials, endorsements, impressive social media statistics, and more. It’s based on our tendency to trust and want to emulate the positive experiences we see others having. Used smartly, social proof can directly […]
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Social proof. You might not have heard of the term but you have probably been influenced by it. Maybe even today. What is Social Proof? “Simply put, social proof is the natural human tendency to imitate the behaviors of people around us, especially those people we respect — and those are the people who exert […]
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It is almost impossible to scale website sales without building trust with online visitors. According to the Pew Research Center, about 58% of clients will check out your website before making a purchase or contacting you. That number jumps to 85% for B2B customers. That probably doesn’t surprise you, but where it gets interesting is […]
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