As websites are becoming more and more vital, DIY options such as Wix and SquareSpace are on the rise. At first, these may seem like great options. You get a template to build off of, they’re affordable, and they seem to do half the work for you. But the truth is, DIY website options have […]
So you’ve spent the time and money to create a website and now you’re just waiting for those results that were promised….except you’re not getting them. So what went wrong? Truth be told, it’s tough not to think about your own likes and dislikes when creating a site. But putting your preferences first can be […]
When starting work on a website, you may have an idea in your head as to how you’d like the site to look — but actually curating the content to make that vision come to life can be a little intimidating. Choosing the right colors, photos, and fonts is exciting, and definitely important. But there’s […]
Newsletters are an amazing tool for marketing and building relationships. I’m personally using a newsletter for one of my side projects, HomeSpot HQ, to help build a recurring user base that will continue to grow over time. And while I’d love to talk more about the art of designing a newsletter, this article is aimed […]
Focussing on getting better local SEO for your business is critical if your customer base is nearby. It should serve as a consistent stream of leads when done properly. Getting it dialed in is fairly straightforward. There are only a handful of ranking factors to focus on. Google My Business Google is still the most […]
Keyword mapping is at the foundation of any long-term search engine optimization strategy. Great content can lead to more traffic, quality backlinks, and better leads. The best part is that, when done right, it creates a steady stream of passive traffic. Learn how to maximize your efforts with our guide for keyword mapping. If you’re […]
There’s a new type of post in town — and if your business isn’t taking advantage of it, you’re missing out. We know, we know. You’re probably thinking, “ANOTHER social media platform to generate content for?” But Google My Business posts are a bit different than your average social media posts (it’s probably important to […]
Out of the box, WordPress is pretty SEO friendly. However, it is a big mistake to not build upon the groundwork. There are several plugins and tools for free that make it easy to optimize for search engines. In this basic WordPress SEO guide, we’ll go over some simple steps to attract the right search traffic. […]
According to StatisticBrain, there was 5.7 billion searches each day on Google alone last year. That’s some serious traffic flow. Getting even the tiniest piece of that pie can mean lots of visitors that are worth a lot. Google Adwords usually charges a minimum of $0.25 per visitor and $10+ for keywords like ‘insurance.’ A […]
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