There are lots of strategies on general search engine optimization but very rarely does local video SEO get brought up. It is a very underutilized strategy. Many businesses are utilizing video in digital marketing but rarely combine those efforts with local SEO. This is a missed opportunity when you consider that videos rank very well […]
Blog posts are experiencing a resurgence in the utilization of table of contents. Its usage enhances user experience and can also contribute to improved search engine optimization, thereby expanding the reach of your content on search engines. It certainly isn’t a new concept. Wikipedia has done a great job using this feature. So why haven’t […]
Learning how to create well-optimized frequently asked questions (FAQs) is a great way to get more search engine traffic for your website. Unlike blog posts, which tend to be very time-consuming, a great FAQ can be created in a matter of minutes. While the main purpose of a great FAQ page is to provide a […]
In a day and age of short attention spans and jam packed schedules, it is becoming harder and harder to catch the attention of our customers. The ability to quickly and effectively answer your customer’s ‘why should I care what you have to say‘ question can be the difference between a successful sale or a […]
Have you ever seen those little footnotes at the bottom of a website that highlight ‘Privacy Policy’ or ‘Terms of Use’ and ever wondered to yourself…what are those are all about? If you’re anything like me, you’ve probably just looked right past them and never given them much thought. “Just more legal mumbo, in a […]
The digital marketing industry often talks about social proof and search engine optimization in two different conversations. However, they can be great allies when combined. Google is paying more attention to how visitors interact and engage with search results and content. Social proof can give you leg up when a user is weighing the choice […]
Social proof is a method often used to build trust with website visitors. You see it everywhere online in the form of reviews, testimonials, endorsements, impressive social media statistics, and more. It’s based on our tendency to trust and want to emulate the positive experiences we see others having. Used smartly, social proof can directly […]
Social proof. You might not have heard of the term but you have probably been influenced by it. Maybe even today. What is Social Proof? “Simply put, social proof is the natural human tendency to imitate the behaviors of people around us, especially those people we respect — and those are the people who exert […]
It is almost impossible to scale website sales without building trust with online visitors. According to the Pew Research Center, about 58% of clients will check out your website before making a purchase or contacting you. That number jumps to 85% for B2B customers. That probably doesn’t surprise you, but where it gets interesting is […]
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