Alternative text (commonly known as alt text) is a crucial aspect of web accessibility that ensures all users, including those with visual impairments, can access and understand the content of images on websites. In this guide, we’ll explore what alt text is, why it’s important, how to write effective alt text, and best practices to […]
Utilizing Google Search Console is a highly impactful digital marketing tactic for enhancing the SEO of your website. When people use search engines, they typically express their intent through the keywords they use. By strategically optimizing your website for relevant keywords, you can ensure being the foremost provider to fulfill the user’s requirements. This is […]
“What about a blog? We should include one, right?” This is perhaps one of the most common questions we get during the onboarding process for a new client. And the answer? It just depends. When it comes down to it, there are a variety of factors to consider when determining if a blog would be […]
On any given day, we are faced with the challenge of making copious amounts of decisions. In the end, we want those decisions to be the right ones. Oftentimes, there is pride and sometimes money on the line with each decision we have to make. With so much at risk, we often turn to the […]
It makes the most sense to focus on local SEO for real estate agents and brokerages. In all likelihood, your prospective clients are either in your area or searching in your area. Plus, it is easier to be found on Google in your local market. According to the National Association of Realtors, 44% of all […]
There are lots of strategies on general search engine optimization but very rarely does local video SEO get brought up. It is a very underutilized strategy. Many businesses are utilizing video in digital marketing but rarely combine those efforts with local SEO. This is a missed opportunity when you consider that videos rank very well […]