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Negative Social Proof: Pitfalls to Avoid on Your Website

By Mykl Roventine / August 7, 2020 / 0 Comments

Social proof is a method often used to build trust with website visitors. You see it everywhere online in the form of reviews, testimonials, endorsements, impressive social media statistics, and more. It’s based on our tendency to trust and want to emulate the positive experiences we see others having.  Used smartly, social proof can directly […]

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Social Proof: Why It Matters for Your Website

By Mykl Roventine / July 8, 2020 / 0 Comments

Social proof. You might not have heard of the term but you have probably been influenced by it. Maybe even today.  What is Social Proof? “Simply put, social proof is the natural human tendency to imitate the behaviors of people around us, especially those people we respect — and those are the people who exert […]

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