The Vikingland Builders Association approached CYBERsprout to build a new website to host its first online (virtual) Home Tour. The Home Tour is one of their largest and most lucrative events and due to circumstances they were unable to host the event in-person as normal. They still wanted to create a fun and engaging experience for participants to explore the quality craftsmanship of their members. They also wanted to create an environment that brought value to their paid advertisers.
We quickly realized that when the Home Tour went back to in-person in future years, that a mobile design would be critical to a visitor being able to locate and preview a home listing while out and about using their phone or other mobile device. With this in mind, we took a mobile first, ‘app’ like, approach to the design and navigation. This is particularly noticeable in the navigation within the tour pages.
We also worked to create two environments, one that served the overall organization and catered to the needs of its members. The other was geared specifically to the Home Tour and needs of the public audience.
We built a robust and flexible content management system to allow for the easy management of Sponsor (advertiser) entries, individual home profiles, and member directory. A benefit of the relationship between content is that updates can be made in one unified place and feed into the many places where that content is utilized to save time and maintain accuracy.
Tour Page Views
Over 38,000 pages were viewed during the Home Tour with increased advertiser exposure.
With the move to virtual, the association was glad to lose no listings.
Over 62% of tour visits were from mobile devices.
Content Management Systems (CMS)Conversion OptimizationCustom Content StructureInformation ArchitectureJourney Mapping & User FlowsMaintenance, Analytics, & TrackingResponsive DesignSearch Engine Optimization (SEO)User Experience DesignVisual Design