Google confirmed that engagement stats won’t be factored into a site’s ranking. However, there are ways to leverage a post that is popular in search engines.

A popular page can be a great magnet for attracting backlinks from other websites. That will not only help improve that article’s ranking on Google but also improve the domain authority of the website.

Along those same lines, it is important to add all relevant Internal links to that post. This helps pass a little bit of the ranking power of that post to other posts and pages.

Lastly, consider creating more articles related to that post. Typically your website will rank well for other closely related search phrases.