Another year is here and you know what that means…new design trends! Of course, a new year doesn’t automatically equate to brand new, never-before-seen design elements. But here are a few rising to the surface or — in some cases, making a comeback!
Table of Contents
If you were around in the 80s, you’re likely familiar with this trend. If not, here’s the down-low: at that time, Memphis design was created as a way of pushing back against the norm of minimalism and clean lines. Think bold, loud, colorful, abstract. It was a movement and not one that everyone was a fan of. Today, it’s starting to resurface in web design. It’s eye-catching and different, setting a site apart from the start.
“The 1950s/60s mid-century modern and 1970s minimalism were about structure and straight lines. To counter that, Sottsass centered the group’s thinking around “radical, funny, and outrageous”— essentially, disregarding what was considered in “good taste” at that time.”-Sara Barnes
Hero Images with Type and Illustration
Traditionally, hero images have been a place to showcase a great image and make a first impression on your visitor. Now that is shifting and being replaced by more simplistic typography and illustrations. In some cases, this can be less distracting for a visitor and help them narrow in on a company’s mission or product more quickly.
A Focus On Accessibility
Technically, this shouldn’t be a trend because it should be here to stay. But now more than ever, companies are realizing the importance of having an accessible website. This allows those with vision or hearing impairments to easily navigate the site and have a good user experience without obstacles. When it comes to accessibility, components such as color schemes, image alt text and heading structure are vital.
It’s easy to assume the majority of your site’s users don’t “need” your site to be accessible. But here is something to put it in perspective:
“…there are more hard-of-hearing users in the United States than the population of Spain and more users who are blind and low-vision than the population of Canada.”-Google based on data from the World Bank
That is a huge number of potential site users who rely on accessibility to navigate a site. Without it, they may not be able to and you may lose customers.
Here is an example of a site we designed with accessibility at the forefront, Dental Health Associates
Inclusive Content and Copy
Inclusive content piggybacks off of accessibility in that you want to be including as many visitors as possible. If someone feels shut out from your site based on the language you use, they aren’t likely to convert or return. To avoid this, try to use gender-neutral language and avoid anything with a negative connotation, even if it’s a commonly used phrase.
“There’s so much more to inclusive language than getting pronouns right. Though that’s incredibly important, too, truly inclusive writing fosters a sense of belonging and greatly reduces the chances you’ll cause harm to someone interacting with your content. How you phrase things, the references you include, and even the colloquialisms you use have more influence than you might think.”-Webflow
Hats off to 2022! We can’t wait to create some new sites with these elements at the forefront and see what else the year has in store.