GCI provides a highly customizable line of ergonomic lift assist and torque reaction devices with many different types of configurations. They struggled with finding a way to communicate their offerings in a way that was simple and streamlined for their visitors to comprehend. They also wanted a robust search and filtering component so that visitors could locate exactly what they needed.
GCI also wanted to take advantage of the video content and articles they were already creating as a way to provide visitors a glimpse into the working solutions they could provide while also highlighting the benefits derived.
Content Management Systems (CMS)Custom Content StructureInformation ArchitectureJourney Mapping & User FlowsKeyword MappingMaintenance, Analytics, & TrackingResponsive DesignUser Experience DesignVisual DesignSearch Engine Optimization (SEO)