Case Study

Saint Mark’s Episcopal Church

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The Challenge

Saint Mark’s Episcopal Church, located in Palo Alto, California, was looking to refresh their design, but also to really focus on cleaning up the user journey on the site. They wanted users to easily be able to access information, especially during the COVID-19 pandemic when the majority of their interaction was taking place online. Their old site was difficult to navigate for users as there were too many pages and clutter. It also posed issues when it came to church administrators needing to make updates.

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“The CYBERsprout team were always responsive and helpful. Everyone answered questions quickly and professionally and always took the time to explain things to me. I felt right away from the original brainstorm meeting that they got what we wanted to do and executed it extremely efficiently. Compared to the cost of web development in the San Francisco Bay Area, I also felt like we got way more for our money both in terms of customer service and also results. We could not be more happy with our new website and are extremely glad we chose to use Cybersprout to develop it.”

LeeAnne McDermott

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Our Solution

First, we implemented a fresh new design and a new logo. In addition to creating a more visually appealing site, our team created post types for events, leadership, sermons, news, groups and more. By doing so, we were able to streamline the management of the many moving parts of the church. Administrators can easily log in and make updates from the back end while being assured that they will display in an organized and appealing manner for visitors.

Saint Marks was a fun exploration in both design and functionality and how the two can work together seamlessly.

The Results

10%

In Page Views

As a result of the improved user experience of the site, overall page views increased.

5%

In New Users

First time users of the site increased 5%.

11%

In Pages Per Session

Due to easier navigation and content organization, visitors viewed more pages during visits.

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