The Good Comes First site was created before the book officially launched. The goal was to communicate the main points of the book and allow visitors to pre-order the book through the site. The design needed to be engaging and vibrant while also balancing professionalism.
The client also needed to build a marketing list that integrated with their maillist software so that they could continue to engage with their audience through multiple phases of their planned roll-out.
We knew the site would evolve after the book launched and were prepared for those changes. It now serves not only as a place for visitors to gain information about the book and authors, but also features a robust Media page and Press Kit. The design has remained in place while the other moving parts of the site have evolved.
We additionally built strategic opt-in messages and alerts that integrated seamlessly with their maillist tool of choice so that they could easily distribute continued communication.
Newsletter Sign Ups
The site has led to 107 new newsletter sign ups.
1.5x increase in organic search traffic
3,000 visits since site launch in May 2021
Content Management Systems (CMS)Conversion OptimizationCustom Content StructureInformation ArchitectureJourney Mapping & User FlowsMaintenance, Analytics, & TrackingResponsive DesignUser Experience DesignVisual Design