Case Study

Good Comes First

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The Challenge

The Good Comes First site was created before the book officially launched. The goal was to communicate the main points of the book and allow visitors to pre-order the book through the site. The design needed to be engaging and vibrant while also balancing professionalism.

The client also needed to build a marketing list that integrated with their maillist software so that they could continue to engage with their audience through multiple phases of their planned roll-out.

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Our Solution

We knew the site would evolve after the book launched and were prepared for those changes. It now serves not only as a place for visitors to gain information about the book and authors, but also features a robust Media page and Press Kit. The design has remained in place while the other moving parts of the site have evolved.

We additionally built strategic opt-in messages and alerts that integrated seamlessly with their maillist tool of choice so that they could easily distribute continued communication.

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This site is definitely a mix of fun design and efficiency!

The Results

107

Newsletter Sign Ups

The site has led to 107 new newsletter sign ups.

1.5x

Organic Search

1.5x increase in organic search traffic

3,000

Visits

3,000 visits since site launch in May 2021

chris edmonds good comes first author headshot
“When planning the launch of my new book, Good Comes First, I knew CYBERsprout could make our vision come true. The book site communicates why leaders need to create Good Comes First work cultures NOW. The web site has been a vital part of our book launch – and it helped us reach bestseller status on Amazon on launch day! We trust CYBERsprout with our websites from top to bottom – updates, maintenance, hosting, branding, and more. They are professional, proactive, creative – and they’re committed to my business success.”

S. Chris Edmonds

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Project Details

SERVICES LEVERAGED
Content Management Systems (CMS)Conversion OptimizationCustom Content StructureInformation ArchitectureJourney Mapping & User FlowsMaintenance, Analytics, & TrackingResponsive DesignUser Experience DesignVisual Design

TEAM
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