Case Study

Loggerhead Marinelife Center

The Challenge

Loggerhead Marinelife Center (LMC) is one of the most popular nonprofit spots in Florida for anyone interested in ocean and sea turtle conservation. They focus on four main areas: education, conservation, research, and rehabilitating sea turtles. They decided to revamp their website to match their new brand look and make it easier for visitors to navigate and engage with their content.

Primary Goals and Objectives:

Improve User Experience: Make the website easier and more enjoyable to use for everyone.
Boost Online Donations: Make it simpler for people to donate.
Share Educational Materials: Ensure educational resources are easy to find.
Promote Programs and Events: Better highlight their programs, events, and volunteer opportunities.

Loggerhead website on a laptop and a mobile phone

“The CYBERsprout team provided great communication and guidance through the whole process. We are very appreciative of the attention given to us as a client from the entire team.”

Tom Longo

Director of Marketing & Communications

Our Solution

For Loggerhead Marinelife Center’s new website, we embraced a beachy aesthetic with cool colors reminiscent of water and the ocean, aiming for a relaxing and peaceful user experience. Leveraging Loggerhead’s impressive in-house photography of turtles, the facility, and visitor interactions, we created a visually engaging site that truly reflects their mission.

To ensure the website was easy to update while maintaining a consistent look aligned with their new brand, we built content templates that streamline the updating process. These templates allow staff to fill in basic information through form templates, which then automatically populate the page design. This approach not only maintains visual consistency but also simplifies the process for non-technical users.

We also streamlined the website’s content, focusing on concise summaries, strategic headings, and callouts to make information more skimmable and digestible. This helps visitors quickly find and understand the content they need.

For functionality, we implemented several key tools:

GiveWP for seamless online donations,
FareHarbor for online ticket sales and event registrations,
Gravity Forms for custom form development with conditional fields,
SearchWP for an enhanced search experience,
WP Review Slider to automatically pull in positive reviews from Google and Facebook.

These solutions collectively improved user engagement, simplified site management, and enhanced the overall user experience, aligning perfectly with Loggerhead Marinelife Center’s goals.

"The Loggerhead Marinelife Center redesign improved user experience, functionality, and design, organizing content cohesively. The new site allows staff to update easily and visitors to find information quickly."