Getting visitors to your website is only half the battle. The tricky part is converting visitors into customers. We’ll cover simple tweaks that make a big difference for website’s conversion rate that help you increase sales or reach your goals.
What is conversion optimization? If you get 1,000 visitors and are able to get 20 leads, your conversion rate would be 2%. But what if you could get that conversion rate to 4%? That would potentially double your sales with the same website traffic.
This session will cover the standard lead cycle and where conversion fits in. We will also review some of the best techniques to help increase your conversion rate.
Here’s What You’ll Learn
- What is a lead cycle/lead funnel
- Where conversion fits into the lead cycle
- How to increase your conversion and drive more sales
- How to track and improve your results going forward
